Jempore.com is an online startup which deals in gem trade. It is a platform for diamond merchants, communities and various other agencies involved in diamond trade to come together and find each other for their respective needs – a platform for targeted buying and selling opportunities. The company aims to connect and establish an exclusive community of businesses within the gems & jewellery sector by facilitating direct interaction between trusted and vetted, key decision makers of the industry.
I used the triangle, as a metaphor to denote a stable form, representing a community (also as a ‘cut’ from a precious stone). Multiple triangles converge together to form a mega community. Each triangle has a different colour signifying the wide range of activities and possibilities on its website and this formed the base for the entire visual language. The colours used are vibrant, denoting the energy and targeting the younger generation taking over existing businesses, people who are technology savvy and are more open to business and trade on online platforms.