Brand Motif

During the research it was found out that the Germans (who are obviously the majority of the customers) associate India and Indian food with the usual cliché's - elephants, the Taj Mahal, architecture, spices, reds and oranges, Mahatma Gandhi etc. So the explorations for the new brand revolved around these cliché's, as those were the easiest recall elements.

Do take a look at the complete documentation of the project with the initial iterations and the research explained.